Sunflower Electric Power Corporation, a trusted transmission and generation partner in central and western Kansas, announced it is launching a comprehensive rebranding initiative set to redefine the company’s identity over the next year. After months of planning and research, this effort aims to align the brand with the company’s evolving business direction to better serve the needs of its member-owners.

The company stated that as it grows and adapts to an ever-changing market, it is crucial for its brand to reflect its current direction and future goals. Member-owners have expressed a need for a stronger brand presence that conveys the reliability, innovation, and trust they expect. In response, Sunflower Electric is undertaking a brand refresh to better represent its reputation, helping the company attract and retain top talent while meeting the evolving needs of its members.

The company aims to strengthen its position as a trusted partner and leader in generation and transmission services by maintaining a consistent image and voice throughout the transition.