CattleCon25 is where beef producers and industry pros come together to learn, connect, and grow. This year, the convention, taking place February 4-6, is all about building a lasting legacy for the cattle industry. Hosted in San Antonio, Texas, it’s a mix of education, policy creation, networking, and fun.

Throughout the event, attendees take part in educational workshops, listening to real-world advice from industry leaders. This year, there’s a big emphasis on adopting climate-smart practices, finding creative solutions to labor shortages, and learning how to make ranching more profitable for future generations.

According to Andy Bishop, Cattlemen’s Beef Board Chair, a highlight of the convention is the gathering of checkoff program committees. “The priority-setting discussions that take place during these meetings are critical to shaping the direction of our program,” he explains.

The trade show is a major highlight, packed with the latest tech, tools, and innovations to help producers stay competitive. Beyond that, it’s a chance to catch up with old friends, make new connections, and share stories and experiences from the field.

CattleCon25 proves to be more than just a convention — it’s a chance to recharge, refocus, and take home practical ideas to build a stronger, more resilient cattle business. Whether you’re a seasoned rancher or just getting started, there’s something here for everyone passionate about the future of the beef industry.