The Kansas City Chiefs have become the first professional sports team in the United States to publish independently verified digital media data for partners. The metrics are audited by the Alliance for Audited Media.

AAM verifies the team’s website, social media and newsletter numbers each month. During the season, the Chiefs averaged 4.2 million website sessions, 12.5 million page views and 1.9 million unique users. The team has more than 17.9 million social media followers.

Television audiences also remained strong. Chiefs games accounted for four of the five most-watched NFL broadcasts of 2025, including 57.3 million viewers for Week 13 at Dallas.

The club reports 41.6 million domestic fans and growth in international markets. Kansas City also set a franchise record for partnership revenue in 2025.