By Trish Svoboda/Photo courtesy Kansas Tourism
Kansas’ Sunflower Summer Program is gaining attention for offering unique, free experiences for families across the state. The program recently received national recognition from the eTourism Summit, thanks to its record-breaking participation and accessibility. Unlike similar “passport-style” tourism programs across the country, which often offer only discounts and limited access, Sunflower Summer provides free admission to attractions for Kansas families. In 2024, more than 220 attractions participated and nearly 500,000 tickets were redeemed—far surpassing the 13,000 to 15,000 typical redemptions seen in other states.
“We don’t know of another program quite like this,” said Jordan Romerman, Deputy Director of Kansas Tourism. “It’s a unique benefit for Kansas residents that helps them get out and explore their state.”
To measure its long-term impact, Kansas Tourism invested in an economic study and encourages users to complete post-visit surveys. Romerman stressed that feedback helps shape the program and future funding decisions.
“When you get the notification to take the Sunflower Summer survey, please go ahead and take it. What you’re able to provide to us in terms of feedback is invaluable. We take all of those comments seriously and it’s great for our team to have when we’re talking about the future of the program,” said Romerman.
A key driver of the program’s success is its purpose-built mobile app, which allows families to easily explore attractions and redeem tickets. With over 705,000 registered users, the app has streamlined participation for both families and partner attractions—no specialized equipment needed.
For 2025, users can expect more participating locations, an improved coupons and deals section, and a statewide interactive map. Deals will include lodging, dining, and retail discounts aimed at helping families travel affordably.
This year’s program runs from July 12 through August 3. Organizers are encouraging families to download the app and plan their Kansas adventures early.
Romerman said more announcements on the 2025 attraction list are expected in the coming weeks.
