Images courtesy of Canva

The Kansas Beef Council (KBC) has launched a new statewide campaign called Beef Brings Us Together, targeting consumers during the busy summer grilling season. The campaign features television commercials, billboards, streaming ads, and digital content designed to highlight beef as a key part of summer meals.

Central to the campaign is a 30-second video airing nearly 1,000 times on TV stations across Kansas. The ad emphasizes the connection between Kansas families, shared meals, and the hard work behind every cut of beef. It celebrates values like tradition, dedication, and the role beef plays in bringing people together.

Nine billboards across the state reinforce this message with simple, familiar phrases such as “Sundays Taste Like This” and “Raised Right, Right Here,” tapping into Kansas pride and the comfort of home-cooked beef meals.

To reach audiences who primarily watch digital content, the campaign also includes connected TV placements and social media promotions. These platforms offer recipes, videos, and easy meal ideas that showcase beef’s flavor and versatility.

Running throughout the summer, the Beef Brings Us Together campaign aims to keep beef front and center during grilling season and beyond, celebrating the meals and moments that create lasting memories.