By Jayson Henderson

The Kansas City Chiefs teamed with YouTube as the presenting partner for their 2025 season kickoff, culminating in last Friday’s opener against the Los Angeles Chargers in São Paulo, Brazil.

The partnership highlighted the first NFL regular-season game to stream free worldwide on YouTube and YouTube TV in the U.S. As part of the deal, YouTube received digital content opportunities and served as presenting partner for preseason events and the “Up The Hill” training camp series.

Despite the Chiefs’ 27-21 loss, the game showcased Kansas City on an international stage ahead of next Sunday’s home opener against Philadelphia.