By Jayson Henderson

The Kelce brothers, Travis and Jason, are launching Kelce Mix Cereal in collaboration with General Mills. The cereal combines their top three favorites: Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs. Announced Friday, this new product stems from a December 2023 episode of their podcast “New Heights,” where they ranked their favorite cereals.

In addition to Kelce Mix, fans can purchase limited-edition Kelces’ Pick collectible boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs featuring the brothers on the packaging.

The Kelces also attended General Mills’ Cereal Training Camp, participating in challenges like the Cinnadust sprayer and Lucky Charms Marshmallow Mission. The Kelce Mix Cereal and collectible boxes will be available at retailers nationwide beginning in September.