Kansas Launches “Speeding Wrecks Lives” Campaign to Combat Rising Crash Risks

By Trish Svoboda

Starting July 22 and continuing through August 11, the Kansas Department of Transportation (KDOT), alongside the Drive To Zero Coalition and law enforcement agencies statewide, will increase efforts to raise awareness about the dangers of speeding with their campaign “Speeding Wrecks Lives.”

According to the National Highway Traffic Safety Administration (NHTSA), every 10 mph increase in speed over 50 mph doubles the risk of death or serious injury, contributing to nearly one-third of all traffic fatalities nationwide. Motorists can anticipate enhanced safety communications and stricter enforcement of speed limits during this period, aimed at reducing crashes and saving lives.

“These enhanced safety efforts are about saving lives,” said KDOT Behavioral Safety Manager Gary Herman. “Drivers should follow the posted speed limits to reduce risk to themselves, occupants in their car and those around them. Speeding catches up with you.”

In 2023, Kansas saw a decrease in speed-related crash fatalities with 79 lives lost, which is lower compared to the previous year. However, the number of serious injuries rose to 2,085, showing an increase from the year before. NHTSA said a vehicle traveling at 50 mph requires approximately 221 feet to come to a stop. Increasing the speed to 80 mph extends this stopping distance to about 460 feet.

Compounded crash risks when speeding include:

· Increased chance of losing control of the vehicle.

· Reduced effectiveness of seat belts and child safety seats.

· Increased stopping distance needed.

· Increases chance for serious injury or fatality due to speed and mass impact.

· Increases fuel consumption and vehicle costs for the driver.

To find more information on the risks of speeding, visit https://www.traffisafetymarketing.gov/safety-topics/speeding.

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